Because you the resolution to this question has been the main challenge that the Casanova Agency advertising agency has had to face. When La Vanguardia. The famous Catalan newspaper. Hired its services. The objective started from a clear point: to make consumers decide to pay. For the content that La Vanguardia offers. World in which there is so much access to information for free. Until reaching 100,000 subscribers in 2022 .
Action plan based on 3 main supports
La Vanguardia’s own media: Banners top industry data were launched in the digital edition of La Vanguardia, a banner in the digital edition of La Vanguardia. Therefore, newsletter to the database of registered users. Advertising in the printed edition of La Vanguardia and on the Facebook profile, Instagram and La Vanguardia Twitter. Therefore, within these formats. It is worth highlighting the creation of the headband. Space on the La Vanguardia homepage aimed at the subscription campaign that moves following the navigation so it is always present. Therefore, the content of the header is adapted depending on current news.
A success in results
Once the campaign was designed and Asia Email List executed, it was time to analyze whether the results were within the expectations set. Therefore, the truth is that these have been optimal. Demonstrated by the statistics. According to data provided by La Vanguardia. Therefore, during the first month of launching the campaign. There was a 150% increase in the number of daily subscriptions. Therefore, as well as a 580% increase in the number of new subscriptions obtained through newsletters with a percentage conversion rate of 1.52%. In total, 3,342 new subscriptions were obtained.
