Share the brand’s values and become a point of reference for your customers, even when society’s needs change
We’ve already done it. And we’re about to do it again. Let’s face change.
This time we won’t talk about crises , because, let’s face it, change doesn’t always mean drastic and sudden upheavals.
Change often manifests itself slowly and imperceptibly , in a society that grows, evolves or regresses, that compares itself with the outside world and with itself. For better or for worse.
A company made up of many, many people, among whom you will also find your possible consumers. Precisely those who might choose a competitor if they didn’t feel well represented by what your brand is and does.
Why use corporate values in communication?
More and more brands are taking positions on social issues, such as inclusiveness, equality and the environment. Why do they do it? To establish a real connection with consumers .Special data In fact, people are increasingly attentive to the attitude of brands towards the problems of today’s society. And they tend to prefer precisely those brands that represent their own point of view .
The more your customers belong to a young target, the more they will appreciate your stance on social issues.
This doesn’t mean that every company has to take sides or do so on all social and environmental issues.
How to respond to new consumer needs?
Among the words – and concepts – that we use most often there is one that reigns supreme when it comes to brands: coherence . We underlined the idea of coherence with the essence of the brand, with its values, and now that we talk about change, what happens? Asia Email List Change, from this perspective, does not mean denying oneself or one’s beliefs, but rather should be seen as an evolution, the result of a change in point of view , perhaps of leaving the comfort zone. In business terms it could also prove to be a double-edged sword: many will welcome the changes and experience it positively, just as many could see it as a sort of “betrayal” and no longer recognize themselves in the brand. This is why, if you decide to change some elements of your business’ communication, the change must be the consequence of a real internal change .
