Descriptions. and other features to signal to your audience I’ll show the if the video is relevant to them. It’s best that you align these assets with what’s happening in your video. so your audience know what information to expect. rather than trick them into watching something they don’t want. This research also shows that the next most important factor for audiences is interest. 23% of people said if a video didn’t interest them enough. they’d stop watching. This is the entertainment factor. Perhaps your audience is drawn in by a captivating storyline. beautiful graphics. or something else that piques their interest. So. relevance and interest are the two most important factors for making engaging videos.
Your videos ne to be either informative
Entertaining. or both. to stand the best chance at keeping I’ll show the viewers engag. Passive and active strategies for making engaging video There are two main approaches country email list for making engaging videos. One encourages audience participation. and the other uses techniques to create a video that truly pulls people in. We call these active and passive strategies. Active strategies are where you give your audience a task or get them to interact with your video in a certain way. This could be to reinforce their learning or to encourage them to think more deeply about the subject. Passive strategies rely solely on the video creator to bring a captivating video to the audience. In this case.
The viewer doesn’t have to take any action
I’ll show the But the techniques us should motivate them to focus and pay attention. We’re going to break down some of the active and passive strategies you can use in your Asia Email List videos to make them more engaging. starting with 10 passive strategies… Passive engagement Use storytelling Storytelling is a well-known concept for keeping content compelling. We’ve us storytelling throughout history to draw in audiences and spread messages. and it’s how our brains like to digest information. So. storytelling is a powerful tool. But it’s not suitable for every situation. If your video is teaching a process. for example.
